I’ll share my “aha moment” while trying to get a coffee in an unusual place in Asia. Plus, a key question for you to ponder regarding user experience.
Loved your story about Chinese coffee. You're right about convenience. I can tell you're also 'customer centric' 😉
Reading your story reminded me of a coffee case study I studied. Panera Bread.
From their customer culture, they developed a loyalty program along with a monthly unlimited coffee and beverage subscription. 2020 8.99$. Now $14.99.
Achieved:
Frequency of visits + 200%.
70% of orders include food
25% new customer subscribers
+50% transactions are now from the program.
It is worth reading about the company's customer culture.
https://thebrandhopper.com/2024/09/30/a-deep-dive-into-marketing-strategies-of-panera-bread/
That article about Panera looks great! I'm going to take my time to read it this weekend. Thanks so much for stopping by and sharing it. Cheers!
We were there! You ended the day without Luckin Coffee ;)
I Will not going there a second time.
IS It very cheap?
Loved your story about Chinese coffee. You're right about convenience. I can tell you're also 'customer centric' 😉
Reading your story reminded me of a coffee case study I studied. Panera Bread.
From their customer culture, they developed a loyalty program along with a monthly unlimited coffee and beverage subscription. 2020 8.99$. Now $14.99.
Achieved:
Frequency of visits + 200%.
70% of orders include food
25% new customer subscribers
+50% transactions are now from the program.
It is worth reading about the company's customer culture.
https://thebrandhopper.com/2024/09/30/a-deep-dive-into-marketing-strategies-of-panera-bread/
That article about Panera looks great! I'm going to take my time to read it this weekend. Thanks so much for stopping by and sharing it. Cheers!
We were there! You ended the day without Luckin Coffee ;)
I Will not going there a second time.
IS It very cheap?